PENGARUH CONTENT DIGITAL TERHADAP PENINGKATAN ANGKA PENJUALAN PENGUSAHA LOKAL

Deby Sulistyo Budi Rahayu Lestari, Mhs and Elmie, Dosen and Musa, Dr. Musa Alkadhim Alhabshy, SE, MM PENGARUH CONTENT DIGITAL TERHADAP PENINGKATAN ANGKA PENJUALAN PENGUSAHA LOKAL. neomarketing, 1 (1).

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Abstract

Market performance is the most important thing a company must achieve to achieve its goal of selling products in the market with a defined strategy. Today's digital marketing strategy is a marketing aid strategy. An example of a suitable method in this case is digital marketing using the digital content method. This is great because by creating interesting content and posting it on social media, you will be able to capture the attention of your customers. This study focused on the community of MSME activists (enterprise, micro, small and medium) in Sembalun by sampling 5 MSME activists using observation and interview techniques in data collection. The question posed in this study is whether digital content can increase product sales for MSME entrepreneurs and whether MSME entrepreneurs or activists need digital marketing to increase sales. number or not. The purpose of this study was to find out if the use of digital content can increase the selling value of a product and to find out whether current digital marketing methods are necessary for MSME activist or not. The result of this study was that the use of marketing strategies using digital marketing through digital content had a huge influence on the sale of local products in the Sembalun area. Indeed, the target market of some of the entrepreneurs sampled is not only residents of the Sembalun area, but also outside the Sembalun area. Therefore, it can be concluded that the digital content approach in local product marketing greatly influences the sales of these products. Furthermore, local entrepreneurs or MSME activists are also encouraged to use digital marketing strategies in the product marketing process

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	PASCA SARJANA > S2-Manajemen
Depositing User:	elibrary @pascajayabaya.ac.id
Date Deposited:	03 Aug 2023 07:31
Last Modified:	03 Aug 2023 07:31
URI:	http://repo.jayabaya.ac.id/id/eprint/3812

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