Elsa Rosida Simamora, mhs and Elmie, Dosen and Musa, Dr. Musa Alkadhim Alhabshy, SE, MM PENGARUH STRATEGI PEMASARAN KREDIT USAHA RAKYAT TERHADAP PENINGKATAN JUMLAH DEBITUR PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk KANTOR CABANG JAKARTA GADING BOULEVARD. neomarketing, 1 (1).
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Abstract
This study aims to understand the marketing strategy for distribution of People's Business Credit, to see an increase in the number of customers at BRI KC JKT Gading Boulevard, and to find out whether or not there is a result between the KUR marketing strategy on increasing the number of debtors at BRI Kanca Jakarta Gading Boulevard. The sample for this research is from January 2021 to June 2023. The credit product that is in great demand by the public that is included in the MSME customer category is People's Business Credit (KUR) because it gets an interest rate subsidy from the government so that the credit interest rate is 6% (six) percent. The formulation of this research is how to implement the marketing strategy for selling People's Business Credit products at the BRI Gading Boulevard Branch Office. This study uses a qualitative descriptive research method which describes where researchers collect data by observing participants in the experience of designing marketing strategies to retrieve marketing strategy data and the number of customers at BRI KC JKT Gading Boulevard
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | PASCA SARJANA > S2-Manajemen |
| Depositing User: | elibrary @pascajayabaya.ac.id |
| Date Deposited: | 03 Aug 2023 07:58 |
| Last Modified: | 11 Aug 2023 06:16 |
| URI: | http://repo.jayabaya.ac.id/id/eprint/3820 |
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