Bayu Angga Saputra, Mhs and Elmie, Dosen and Musa, Dr. Musa Alkadhim Alhabshy, SE, MM HUBUNGAN GENDER TERHADAP PERBEDAAN KEPUTUSAN DALAM MEMBELI PRODUK BARANG JADI. neomarketing, 1 (1).

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Consumer buying interest in buying finished goods is data that is needed by every company engaged in the garment industry. Moreover, buying interest between men and women, as a consideration for a company in producing finished goods based on gender. Where the buying interest of consumers or customers is seen based on gender or gender, it can be used as a marketing strategy for companies engaged in the garment or apparel industry which will be used as material for decision making in production, so that products match market needs. and want. Adapting well to the rapid development of the business world, and market conditions that are developing with more product choices for consumers have an impact on the marketing strategy that must be implemented by companies in offering and marketing their products, so that companies are claimed to have an advantage over the competition. . The research aims to determine whether there is a relationship between consumer gender and the type of finished goods purchased, and to determine the real effect of gender on the types of consumers who buy finished goods. Where the sample used in the study was 300 respondents in Batusangkar City, Tanah Datar, West Sumatra. From the results of the study it can be concluded that there is a significant relationship between gender differences and the intention to buy finished goods, and indeed there is a fairly strong influence of gender differences on consumer buying interest.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: PASCA SARJANA > S2-Manajemen
Depositing User: elibrary
Date Deposited: 03 Aug 2023 08:04
Last Modified: 03 Aug 2023 08:04

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