Budi Ary Friyanto, Mhs and Elmie, Dosen and Musa, Dr. Musa Alkadhim Alhabshy, SE, MM ANALISIS KEPERCAYAAN DAN PELAYANAN BERKUALITAS UNTUK KEPUASAN PELANGGAN. neomarketing, 1 (1).
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Abstract
The goal of this study was to ascertain the relationship between customers' satisfaction and trust, as well as the relationship between customers' satisfaction and service quality. This research was conducted with the type of explanatory research which is also correlational in nature, with a survey method using a questionnaire where the respondents were 44 Civil Servants (PNS) ADM BMN DPR RI, Data analysis was carried out descriptively and hypothesis testing, in Hypothesis Test through SPSS results on the anova table where hypothesis (1) Customer Satisfaction is influenced by Trust and by Service Quality, respectively, then in hypothesis (3) Customer satisfaction is simultaneously impacted by trust and service quality.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | PASCA SARJANA > S2-Manajemen |
| Depositing User: | elibrary @pascajayabaya.ac.id |
| Date Deposited: | 03 Aug 2023 12:43 |
| Last Modified: | 11 Aug 2023 06:16 |
| URI: | http://repo.jayabaya.ac.id/id/eprint/3825 |
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