Strategi Komunikasi Humas RSUP Persahabatan Dalam Penanganan keluhan Pelanggan di RSUP Persahabatan

Datep, Dr, Datep Purwa Saputra, MM and Ika, Dr. Ika Yuliasari, M.Si (2023) Strategi Komunikasi Humas RSUP Persahabatan Dalam Penanganan keluhan Pelanggan di RSUP Persahabatan. JIMPS, 8 (4). pp. 4187-4196. ISSN 2614-3658

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Abstract

This research aims to determine the implementation of the RSUP Persahabatan sub-public relations program in building the RSUP Persahabatan reputation and to find out the RSUP sub-public relations communication strategy in building a customer mindset from complaints to appreciation to improve the reputation of the RSUP Persahabatan. Public relations communication strategy in turning complaints submitted by hospital customers into an appreciation for the Hospital. And this is very interesting to do research. Appropriate and precise communication strategies in carrying out communications with customers who have submitted their complaints. This research uses a qualitative approach. Research informants were the Director of RSUP Persahabatan, complaint handling staff (public relations institutions) and customers who submitted complaints Data collection techniques are in-depth interviews, observation/participation, literature studies and documentation studies. The data analysis technique used is data reduction, data display, conclusion and verification. The results of the study show that the Communication Strategy of Sub-Public Relations in changing the mindset of customers who submit complaints into an appreciation to build the reputation of RSUP Persahabatan is carried out by a persuasive communication strategy.

Item Type:	Article
Subjects:	L Education > L Education (General)
Divisions:	PASCA SARJANA > S2-Manajemen
Depositing User:	mr purwo agus sucipto
Date Deposited:	25 Aug 2023 06:00
Last Modified:	25 Aug 2023 06:00
URI:	http://repo.jayabaya.ac.id/id/eprint/4120

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