Sinta Julina, Sinta Julina, S.Sos, M.Si (2023) WORKSHOP PEMASARAN MELALUI E-COMMERCE PADA UMKM DI JASINGA KABUPATEN BOGOR. " Community Development Journal : Jurnal Pengabdian Masyarakat ", 4 (2). pp. 2277-2281. ISSN 2721-5008 (Unpublished)
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Abstract
Abstrak Teknologi komunikasi yang menjadikan internet of things termasuk kegiatan pemasaran melalui ecommerce sangat penting untuk pelaku UMKM, selain dianggap mempunyai peran yang signifikan terhadap peningkatan perekonomian dan UMKM merupakan salah satu penopang perekonomian nasional. Dengan maraknya pertumbuhan usaha saat ini, pesaingan pasar pun semakin ketat. Peralihan pasar dari offline ke online menyebabkan pelaku usaha yang tidak memanfaatkan potensi internet marketingnya kehilangan kesempatan untuk lebih mengembangkan bisnisnya. Dengan adanya workshop ini diharapkan dapat memotivasi para pelaku umkm mempraktekan ilmu yang didapat sehingga usahanya semakin berkembang dan dapat bersaing dengan pasar yang lebih luas. Kata kunci: Pemasaran, E-Commerce, UMKM Abstract Communication technology that makes the internet of things including marketing activities through ecommerce is very important for MSMEs, beside from being considered to have a significant role in improving the economy and Service MSMEs are one of the pillars of the national economy. With today's booming business growth, market competition is getting tougher. The market shift from offline to online causes business actors who do not take advantage of their internet marketing potential to lose the opportunity to further develop their business. With this workshop it is hoped that it can motivate MSME actors to practice the knowledge they have acquired so that their businesses can grow and be able to compete with a wider market. Keywords: Marketing, E-Commerce, UMKM
| Item Type: | Article |
|---|---|
| Subjects: | J Political Science > JZ International relations |
| Divisions: | Fakultas Ilmu Sosial dan Politik > S1-Hubungan Internasional |
| Depositing User: | Mrs SINTA JULINA |
| Date Deposited: | 29 Aug 2023 04:43 |
| Last Modified: | 29 Aug 2023 04:43 |
| URI: | http://repo.jayabaya.ac.id/id/eprint/4145 |
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