Jurnal : KOMUNIKASI PEMASARAN TERPADU SEBAGAI PENENTU BELANJA DARING DI TENGAH PANDEMI COVID-19

Cucu Sulastri, Cucu Sulastri and Neni Yulianita, Neni Yulianita and Novianty Elizabeth, Dr. Novianty Elizabeth A, SH, M.Pd (2021) Jurnal : KOMUNIKASI PEMASARAN TERPADU SEBAGAI PENENTU BELANJA DARING DI TENGAH PANDEMI COVID-19. Jurnal AKRAB JUARA, 6 (2). pp. 269-290. ISSN 2528-5130

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Abstract

The Covid-19 pandemic has affected the sales sector offline which is now transforming into the online realm. The high interest in online shopping has made the expedition business increase and maximize the potential of social media such as Instagram to market delivery services. The purpose of this study is to determine the form of publicity and the IMC concept as a determinant of online shopping, as well as customer interest in online shopping and using J&T Express delivery services after seeing Instagram content @jntexpress.jakarta in the midst of a pandemic. The research method used is a qualitative research method and a case study approach by interviewing two informants from Marketing & Business Development team and two users who use J&T Express delivery services of Jakarta agent. The theory used to study and analyze the research results is the theory Marketing Mix (Phillip Kotler) and the Public Relations (PR) Mix. The results of the study stated that IMC and publications via @jntexpress.jakarta became the determinants of online shopping in the midst of the Covid-19 pandemic and customers used J&T Express shipping services as delivery partners after seeing Instagram @jntexpress.jakarta

Item Type:	Article
Subjects:	H Social Sciences > HT Communities. Classes. Races
Divisions:	PASCA SARJANA > S2-Ilmu Komunikasi
Depositing User:	Mrs irene rene
Date Deposited:	28 Jun 2021 08:36
Last Modified:	28 Jun 2021 08:36
URI:	http://repo.jayabaya.ac.id/id/eprint/760

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