JURNAL : THE MODEL OF PHARMACIES CUSTOMER LOYALTY IN CHEMICAL FARMA

Zulki Zulkifli Noor, Dr. Dr. Zulki Zulkifli Noor, SH, ST, MH, MM, M.Kn (2020) JURNAL : THE MODEL OF PHARMACIES CUSTOMER LOYALTY IN CHEMICAL FARMA. SYSTEMATIC REVIEWS IN PHARMACY, 11 (3). pp. 521-525. ISSN 0975-8453

	Text LoA PHARMACY.pdf Download (310kB)
	Text REVIEW PHARMACY.pdf Download (175kB)
	Text Sysrevpharm Submission Letter.pdf Download (155kB)
	Text ARTIKEL JURNAL.pdf Download (263kB)

Official URL: http://www.sysrevpharm.org/?mno=95965

Abstract

This study aimed to determine the effect of product differentiation and distribution channels on customer loyalty in Kimia Farma Pharmacies in Bandung. The population in this study was a regular customer PharmaciesinKimia Farma Bandung 262 regulars. The sampling technique in this study using a saturated sample. Thus, the amount of sample used is 262 regulars. Data were analyzed using multiple linear regression analysis methods. The results show that the product differentiationhavepositive and significant impact on customerloyalty of Pharmacies in Kimia Farma Bandung. Distribution channel havesignificant and positive effect on customer loyaltyof PharmaciesinKimia Farma Bandung.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	PASCA SARJANA > S2-Manajemen
Depositing User:	Mrs irene rene
Date Deposited:	16 Nov 2020 05:52
Last Modified:	07 Dec 2020 10:03
URI:	http://repo.jayabaya.ac.id/id/eprint/72

Actions (login required)

View Item